Your brand equity is the value of your company or product based on how the audience and customers perceive it. Brand value tends to go up as awareness increases, which requires you to develop a plan to increase brand awareness and value for the public and your customers, regardless of the platform. Brand equity is […]
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5 Tips For How to Price Your Product On Amazon
When you create a product, one of the first things you’ll have to consider as you complete it and get it to market is how much you will sell it for, what your expenses are, and how much profit you’ll make from each sale of the product. When you are selling on multiple channels, one […]
Market Research Methods For Your Product That Get Results
When you are thinking about market research methods to find new products, most people start with a customer avatar. The customer avatar is a description of your ideal customer in detail, from their demographics to psychographics, and might even tell a story. There is much more to marketing to your audience than developing a customer […]
How Does Selling On Amazon Work For Brands?
Brands can leverage the traffic of Amazon for their own sales by selling directly on the platform. Doing this can achieve more brand recognition and improve your sales and profitability, but it needs to be done the right way. You might wonder how does selling on Amazon work, but getting your first sale can be […]