Generating traffic is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is the most favorable. Social media marketing is cheap and you can even run social media campaigns for free. The return on investment is huge, and you can generate traffic from social media using these 6 ideas to keep you getting more sales.
Also, social media networks help you build an audience that you can engage with many times. Plus, social media helps customers you’ll never meet to hear and discover your business; this increases your overall reach and the total number of prospects. And since you are selling online, once people become aware of your business through your social media presence, they are more likely to buy from you when they know what you carry.
However, to get the maximum benefit from social media marketing you have to use social media and the content on your website in the right way. If you don’t, or if you aren’t creating valuable content, you won’t drive high-quality traffic to your site and generate sales. How to generate traffic from social media is something we get asked often, so we thought we would share some ideas.
Here are six fun and creative ways to generate traffic and leads from social media.
Host Giveaways or Contests On Your Social Channels
Who doesn’t love freebies? Contests can be a fun way to engage with your followers while improving your exposure and expanding your audience. Instagram accounts that run contents regularly grow about 70% faster than the accounts that don’t.
So consider offering giveaways or hosting sweepstakes on social media. People enjoy sharing these types of campaigns and you can include entry forms to capture important lead data. And at the end of the form, incorporate a way participants can share the offer. This way, the entrants can spread the word within their community, and with every mention, you can build a relationship by engaging and acknowledging their posts. This will pay dividends in future campaigns as you can retarget these people and they will be more likely to see your campaigns in the future because they interacted with them.
Run a Tagging Contest To Generate Traffic From Social Media
It’s common for social media users to tag their friends in the comments of posts they think their friends will love. Leverage this quick and easy exposure by posting relatable content and inviting your fans and followers to tag a friend they think will love the content for a chance to win a prize.
The prize can be your own product or service, or something useful like an Amazon gift card. However, using your products is the best option, because this encourages other users who see the post to buy your products if they don’t win. At the very least, use a product that your ideal customer will love and wants to win! Don’t give away an iPad if you have a fishing website!
Running a tagging contest is an easy way to reach a larger audience and get them to be part of your social media audience. You can then direct this larger audience to your website the next time you post content or a product link. This is a fun way to boost web traffic. Generating traffic from social media can be that easy!
Offer Discount Codes To Increase Sales On Social Media
Discount codes and flash deals are a great way to boost brand awareness and generate demand. By creating a strong call to action and time constraint, you can add a sense of urgency for prospects to respond to your campaigns. Many businesses are using this approach to reduce skyrocketing shopping cart abandonment rates.
Discount codes can help you get an in-depth insight into your attribution reporting. By assigning unique codes to each social platform, you can determine which channel directed the most traffic to your website. Tracking becomes really important in this traffic generation strategy, but you also might want to use different codes for each platform so it’s easy to attribute the sales. This data tells you where your customer is hanging out and can help you understand where to spend more time promoting!
Host a Live Stream or a Tweet Chat On A Social Media Platform
Going live is an incredible way to interact directly with your followers and engage with them in real-time. Give your customers a heads up to let them know when and where to find you, and they will join in. This gives you a lot of time to interact and really get to know your audience.
Live chats can help you answer questions, gather feedback, and generate awareness about your products or services. They also offer you an opportunity to position you as an expert in the industry. This can help you drive cross-channel traffic by directing participants to gated content, landing pages, and offerings.
To make live streams more fun, gather a list of participants at the end of the live stream or Tweet Chat and give them a shout-out for taking part. Offer a special education class or training as part of signing up for your email list so you can gather more names and connect with them. Generating traffic on social media in this way requires you to interact with your audience but it really pays off in letting you know what they are wanting. Ask them and they will tell you!
Integrate Social Media Sharing Buttons into Your Website
Not only can you generate web traffic from social media, but you can also turn web visitors into social media followers by integrating social media buttons on each web page.
These buttons improve the chances that your web visitors will follow you on social media, and they increase the odds of your content being shared. Remind readers to follow you on different social media networks at the end of your blog posts. This allows them to see you on the social media platform and interact with your posts there and then they are more likely to share and build your brand recognition. Make it easy on them and don’t forget the call to action!
Leverage Facebook’s “Reactions” To Improve Interactions
The reaction button is Facebook’s most fun feature. This feature allows your followers to respond to your Facebook posts using one of five different reaction emojis. Instead of just “liking” a post, your followers can choose from “haha,” “angry,” “wow,” “sad,” and “love.”
As a brand, you can use these buttons to engage your followers, and gauge their interests and feelings about your content. The like, love, and wow reactions show that viewers liked your content and they found it entertaining. But if you get a lot of angry reactions, it’s time to revisit your social media content strategy. Ask yes or no questions, or this or that questions, just to increase interaction and see how much more reach you develop with your fans. Having more reach means you are seen by more people when you post!
Learning how to generate more traffic and leads with social media takes time and experimentation. But once you hit the sweet spot, you’ll be amazed at the results you’ll see. Social media is a low cost and high return on investment way for your business to generate traffic from social media but you need to invest the time to build that following. You can use these six tips to get started, but don’t forget to encourage them to jump on your email list and keep up to date with all that’s going on.
Amazon is a huge eCommerce platform, but it can be hard for brands to break through the noise. At Wildcat Brand Management, we manage your Amazon account from A-Z so you can get back to managing your business and be more profitable. Schedule a call with us today!