Facebook lead ads are becoming a super-hot lead generation tool for businesses looking to generate new sales leads.
Lead ads enable you to show interest in a product / service by submitting a pre-filled form to the advertiser. What’s so great about lead ads is that by tapping a few clicks on the ad, the lead details are automatically captured without the need for the prospect to fill out a form.
When creating your lead ad, here is what you can include in it (see below):
Lead ads enable you to collect contact information and hear from people that are interested in your products and services.
Instead of sending them to a landing page and asking them to fill out a form, Facebook lead ads pre-fill that information right inside Facebook. The users only need to hit the submit button and voila – the form data is sent to the advertiser.
Here are seven ways you can use Facebook lead ads to generate sales leads.
1. Get More Blog Subscribers
Newsletter or blog sign-up is perhaps the most popular way to use Facebook lead ads. By using Facebook lead ads, you can find subscribers for your newsletter or blog via Facebook. You can then market to those subscribers about your business. Having a great email list full of people who are interested in your product gives you a lot of people to connect with and get feedback from. This is a great use of ad dollars, as you can talk to the subscribers as much as you want going forward.
2. Receive Inquiries for Your Product or Service
You can find people on Facebook who are interested in your product or service.
You can also use Facebook lead ads to gather contact details of people who have shown interest in receiving a formal quote / offer / or inquiry on your product or service. Look, having a steady stream of interested people that you are able to talk to and sell your product to is a good thing. Using lead ads you can target very specifically to hit your target audience and then work with them.
3. Giveaway Premium Content
Content giveaways is probably the best way of generating leads. It works by giving users valuable content in exchange for their contact information.
With Facebook lead ads, you can showcase your premium content to a broad audience who are hungry for value-driven content. Again, you get them on your email list and you are able to segment them based on what opt-in they chose, so you can connect with them and market to them in the future. This can build your list quickly and if you are giving away great content that they are interested in, you can understand your audience better. Giveaways can be a “white paper” that basically leads them down the road to what your product or service does so they are ready to buy.
Some of the types of content you can give away are:
- Content templates
- White papers
- Cheat sheets
- Case studies
- Resource kits
- And more
4. Find Participants for Your Event
Are you looking for participants and attendees for your business event or trade show? With Facebook lead ads you can easily capture more attendees, exhibitors, advertisers and/or speakers for your event. If you are holding an online event, there are sign ups for that as well. But you can get more people interested and coming to an event for a very inexpensive price.
You can get webinar attendees and register them for your webinars.
Tip: Add a custom question that will ask the registrant what type of attendee they are. For instance, are they advertisers / exhibitors, speakers or general audience?
This will help you in segmenting your lists and the follow-up emails / communication.
5. Attract People to your Online Contests
Running an online contest requires participation from many people in order to make it successful.
With Facebook lead ads you can reach and add new participants easily. These types of programs have a virality and people love to share to win, so you can make your ad work really well and have a lot of sharing which will just boost your program. Make sure you are running a targeted contest, where people who are in your market are getting the opportunity to win something related to what you sell. Don’t give away a generic item thinking that the more sign-ups, the better. That’s not the case.
6. Generate Leads from a Specific Region
If you are looking to generate leads on a geographic level, Facebook lead ads can also help you with that. With Facebook’s targeting and segmentation capabilities, you can target people that live in a specific zip code, city or country. This is great for local businesses and campaigns alike.
Some of the ways to use geotargeting with Facebook lead ads are:
- Local lead generation – Get contact information of people that live in a specific area, city or country. Use custom questions to take an appointment time from people.
- Get people to sign petitions – Receive votes, affirmation or signatures from people on a cause you are working for or with.
7. Sign Up People for Training
Are you offering free training as part of your lead magnets? Or you have paid training courses? Either way, you can use the Facebook lead ads to get more people to register for it.
A study by Harvard Business Review revealed that following up with a lead in first hour after signing up increase the chances of conversion by 7 times.
There’s nothing left to do now but to go and put your Facebook lead ads to the test!
You can do a few of the things listed above and gather great leads for your email list or other event. You are able to work directly with targeted customers and therefore build your brand better because you can get better feedback. Don’t delay, give it a try and let us know how you did. We work with you to build your Amazon account, doing everything from A-Z so you can spend more time working on the fundamentals of your business. Schedule a meeting with us today.